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Page 3 of 10
Title
Authors/Editors
Publisher
Type
Copies
Advertising & Personal Selling
Year
:
2009
Call No
:
659.1
Kapoor
Neeru
Pinnacle
Books
1
Advertising & Promotion : An IMC Approach
Year
:
2007
Call No
:
659.1
Shimp
Terence A
Cengage Learning India Pvt. Ltd.
Books
1
Advertising & Promotion : An Integrated Marketing Communications Perspective
Year
:
2010
Call No
:
659.1
Belch
George E. & Others
Tata McGraw-Hill education Pvt Ltd
Books
1
Advertising Account Planning : A Practical Guide
Year
:
2009
Call No
:
659.111
Kelly
Larry D & Jugenheimer Donalda W
Reference Press
Books
1
Advertising and Media Research
Year
:
2008
Call No
:
659.14
Dixit
S. N.
Pearls Books
Books
1
Advertising and Promotion
Year
:
2007
Call No
:
659.1
Shimp
Terence A
Cengage Learning India Pvt. Ltd.
Books
1
Advertising and promotion : An integrated marketing communications perspective
Year
:
2010
Call No
:
659.1
Blech
George E. & Others
Tata McGraw-Hill education Pvt Ltd
Books
1
Advertising and Promotion in Mass Media
Year
:
2012
Call No
:
659.1
Chaudhary
K.K
Abhijeet Publications
Books
1
Advertising and sales promotion : An Indian pespective
Year
:
2011
Call No
:
659.1
Padmanabhan
V.S. & Murthy
H.S.
Ane Books Pvt. ltd.
Books
1
Advertising industry : Trends And regulations
Year
:
2007
Call No
:
659.1
varma
Anil
The ICFAI University Press
Books
1
1
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4
5
6
7
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